Strong ideas alone don’t make a business thrive… success comes when your space, brand, and systems are aligned. A Business Blueprint brings strategy and design together, creating a plan that drives performance.
Some clients come with one area already locked down and only need support in the others. You can choose the base package that fits best (Commercial, Brand, or Digital) and build from there. New businesses or those undergoing major growth or rebranding may choose to combine all three for a fully integrated blueprint.
Each project begins with a Discovery Consultation, where we uncover opportunities, establish priorities, and set the foundation for a blueprint that is distinctive, cohesive, and built to last.
for commercial renos, builds & brands
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Every project begins with a Discovery Consultation, the first step in gaining clarity, expert guidance, and a clear path forward before making significant investments in your space or brand. This session aligns your goals, budget, and timeline while ensuring you’re equipped to choose the right Business Blueprint for your needs.
What’s Included:
Up to 2 hour on-site walkthrough or meeting
Review of existing plans, inspiration, or constraints
Expert insight into feasibility, opportunities, and potential challenges
Personalized recommendation between Blueprint Packages
Guidance on how design, build, and branding can align seamlessly
Once your consultation is complete, you’ll receive a tailored fee proposal to officially begin your project.
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Ideal for entrepreneurs or investors evaluating a property for commercial renovation or a new build. This consultation provides clarity on feasibility, investment, and branding potential before committing to a purchase.
Includes
Up to 3 hours on-site walkthrough and strategy meeting
Review of existing plans, zoning, and operational considerations
High-level insight into renovation or build feasibility and investment ranges
Preliminary design and layout opportunities for business use
Verbal guidance on potential challenges and opportunities
Follow-up summary with ballpark investment insight to support decision-making
Everything included in a standard Business Discovery Consultation
Full-service design & build coordination
Best for established businesses or investors undertaking a renovation or new build with commercial code requirements, needing a complete design-to-construction package from concept through execution, with Berube Blueprint representing their interests across contractors and trades.
the commercial BLUEPRINT
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A curated package of all interior finishes and materials, developed to align with your style, investment, and project goals.
The document provides a comprehensive selection list, organized by room, detailing flooring, wall finishes, cabinetry, fixtures, hardware, paint, lighting, and more. Each item is clearly specified for seamless execution.
To support accurate pricing and ordering, the specifications are paired with a correlating trade takeoff sheet, giving contractors a precise breakdown of materials and quantities.
Includes one complimentary revision set. Additional revisions will be billed separately.
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Floor plans outlining layout and dimensions
Elevations showing exterior and interior views
Sections detailing structural components
Ensure compliance with National Building Code – 2023 Alberta Edition (NBC-AE)
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We create detailed construction documents that outline spatial arrangements, dimensions, and design details. These documents act as a comprehensive guide for construction, ensuring accuracy and seamless execution.
Design Concepts (as applicable): kitchen, bathrooms, paint, appliances, and lighting.
Interior Layout & Plans (project-dependent): original floor plan, demolition plan, floor plan (required for elevations and design notes), framing plan, electrical plan, lighting plan, plumbing plan, HVAC plan, cabinetry plan, countertop plan, flooring plan (including pattern and direction), backsplash plan, and interior elevation views to illustrate design intent and guide trades.
Includes one complimentary revision set. Additional revisions will be billed separately.
Important Note: not all plans listed will be required for every project. The specific construction document set will be tailored to the project’s scope and complexity, with only the drawings necessary to achieve buildable clarity included. Any additional plans requested beyond the agreed scope established during the Discovery Consultation will be considered a change in scope and billed separately.
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Initial design meeting
Architectural design meetingPreliminary design meeting
Final design meeting
Project review contractor walkthrough
Contractor bid meeting
Mark cabinet walkthrough
Rough-in walkthrough
Paint selection walkthrough
Cabinet and countertop walkthrough
Flooring & finishing walkthrough
Final walkthrough
Additional meetings beyond those listed will be subject to an additional fee.
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Full-service design and owner coordination during construction with your chosen contractor. This service includes representing the client’s interests on site, responding to trade questions, ensuring the approved design intent is carried through seamlessly, and serving as the primary point of contact for the contractor. Availability is maintained throughout the project for timely responses and quick direction, helping the build move forward without delays.
As part of the Bespoke package, clients also receive Blueprint Package Extras:
“How to Prepare & What to Expect” guide (project onboarding)
Maintenance manual (care and upkeep for finishes, fixtures, and systems)
Curated list of local services and trades for ongoing repair and maintenance needs
complete brand identity design
Best for new businesses or rebrands needing a professional, recognizable identity that brings clarity and consistency across signage, marketing, and digital platforms.
Developed in collaboration with 780 Harkin Media.
the brand BLUEPRINT
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A cohesive visual identity designed to bring clarity and consistency across every client touchpoint. Perfect for new businesses or rebrands looking to confidently show up in the market with a professional, recognizable presence. Delivered in collaboration with 780 Harkin Media.
Includes:
Vertical, horizontal, logomark, wordmark logo's
Primary & secondary font
Colour palette with hex codes
Brand usage guide (PDF)
Logo files delivered in all required formats (SVG, PNG, JPG, PDF)
Includes one complimentary revision set. Additional revisions will be billed separately.
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Brand discovery meeting
Brand guide meeting
Additional meetings beyond those listed will be subject to an additional fee.
professional website design & setup
Best for businesses needing a polished, mobile-friendly website that aligns with their brand, attracts clients with clarity, and provides simple tools for updates in-house.
Developed in collaboration with 780 Harkin Media.
the digital BLUEPRINT
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A polished Squarespace website designed to represent your brand online, built for clarity, mobile-friendly navigation, and ready to attract and engage visitors. Delivered in collaboration with 780 Harkin Media for design + media execution.
Includes:
Custom Squarespace build with homepage + 4 internal pages (e.g. About, Services, Contact, Gallery/FAQ)
Premium Squarespace template customized to align with your brand identity
SEO setup: page titles, metadata, site indexing, and Google Analytics integration
Mobile-responsive design (optimized for desktop, tablet, and mobile)
Contact form / lead capture form setup
Includes one complimentary revision set. Additional revisions will be billed separately.
Important Note: This package includes design and layout only. All written content, service descriptions, and imagery must be provided by the client. If content development or copywriting support is required, it can be arranged as a separate service.
important note: Squarespace subscriptions, domains, email accounts, and third-party app fees are billed directly to the client. A valid credit card authorization form must be completed and returned prior to starting development.
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Website discovery/review meeting
Website guide meeting
Admin access and training walkthrough so clients can confidently update text, photos, and content themselves at any time
Additional meetings beyond those listed will be subject to an additional fee.
ADD-ONS
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A curated package of all exterior finishes and materials, developed to align with your style, investment, and project goals.
The document provides a comprehensive selection list, organized by room and exterior, detailing all finishes. Each item is clearly specified for seamless execution.
To support accurate pricing and ordering, the specifications are paired with a correlating trade takeoff sheet, giving contractors a precise breakdown of materials and quantities.
Includes one complimentary revision set. Additional revisions will be billed separately.
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Exterior elevations and architectural details
Roofing and soffit plan
Outdoor lighting plan
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A detailed review of all subcontractor and vendor costs required to complete your project, empowering you to move forward with confidence in a fully transparent cost-plus model provided by contractors and custom builders.
Includes on-site walkthroughs with key trades to assess site conditions and gather accurate, real-time quotes
Coordination with trusted subcontractors and vendors to obtain current, project-specific pricing
Transparent documentation that outlines where your investment is allocated and highlights potential cost-saving opportunities
One collaborative review meeting to walk you through the entire breakdown, answer questions, and align expectations with your contractor or builder
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Generate high-quality, realistic 3D renderings of key interior and exterior spaces to provide a clear visual representation of the design concept
Interior renderings
Key spaces such as kitchens, bathrooms, living areas, and feature rooms
Perspective views to showcase design elements, materials, and finishes
Walkthrough video
Exterior renderings
Front, rear and sides elevation perspectives
Includes one complimentary revision set. Additional revisions will be billed separately.
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Structural engineering review and stamped drawings for renovation/custom build plans, including load calculations, compliance verification, and coordination with design specifications
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Select materials for the project based on the client’s design goals, budget, and overall aesthetic direction
A comprehensive selection list will be provided detailing all chosen materials for seamless execution
Create detailed construction documents that outline the spatial arrangement, dimensions, and design details. These documents serve as a comprehensive guide for construction, ensuring design accuracy and seamless execution
Construction documents
Hardscape layout (driveways, patios, pathways)
Landscaping plan
Generate high-quality, realistic 3D renderings of landscaped spaces to provide a clear visual representation of the design concept. optional
Includes one complimentary revision set. Additional revisions will be billed separately.
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Curated selections based on style, budget, and project goals.
A comprehensive selection list will be provided, organized by exterior or room, detailing all chosen materials, finishes, and fixtures for seamless execution
Optional procurement of products which covers order handling, logistics, and vendor coordination
Optional setup and installation services
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This applies to any additional design time or support beyond what’s included in your selected Blueprint package.
Billed at a 3-hour minimum ($150/hour) to account for travel, preparation, and time.
They’re scheduled when extra support is needed, such as design revisions, additional site visits, coordination meetings, or product selections that fall outside the original scope.
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A tailored starter kit that extends your brand identity into social media, ensuring a cohesive and professional presence across digital platforms.
Includes:
5 branded Canva templates (mix of feed posts, stories, carousels)
Instagram Highlight covers (up to 6 categories)
Profile & cover photo files (sized for IG, FB, LinkedIn)
Watermark files (transparent PNG versions of logo for photo/video use)
Mini content guide with sample captions + posting recommendations (1-page PDF)
All files delivered in editable and ready-to-post formats
Includes one complimentary revision set. Additional revisions will be billed separately.
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The Brand Essentials Kit extends your identity into polished, everyday client-facing tools. This package ensures your brand is consistent, professional, and ready to make an impact across both print and digital touchpoints.
Includes:
Business card design (front + back, print-ready files)
Email signature design (formatted for Outlook, Gmail, Apple Mail)
Company brochure (one tri-fold or 4-page digital/print brochure highlighting company overview, services, and imagery)
Files delivered in editable, print-ready, and digital formats
Includes one complimentary revision set. Additional revisions will be billed separately.
important note: This package includes design and layout only. All written content, service descriptions, and imagery must be provided by the client. If content development or copywriting support is required, it can be arranged as a separate service.
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We’ll create and optimize your Google Business profile, ensuring you're searchable, verified, and discoverable for local audiences. Includes category selections, descriptions, imagery, contact setup, and hours.
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We'll secure and set up your custom domain name, connect it with Microsoft 365 or Google Workspace (your choice), and ensure you're set up with a professional email address and inbox that reflects your brand.
important note: Squarespace subscriptions, domains, email accounts, and third-party app fees are billed directly to the client. A valid credit card authorization form must be completed and returned prior to starting development.
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Billed hourly at $150/hour (3-hour minimum)
Includes:
Professional writing for website pages, blog posts, proposals, or marketing materials
Brand-aligned copy tailored to your voice, audience, and goals
Content strategy guidance to support clarity and consistency across platforms
Collaboration with design and media partners for seamless integration of text and visuals
Editing and refinement of client-provided drafts, if needed
Includes one complimentary revision set. Additional revisions will be billed separately.
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Pricing varies by package, based on scope and investment
Includes:
Professional brand photography for use across websites, marketing, and digital platforms
Videography options such as brand story films, promotional reels, or site walk-throughs
Packages tailored to your business needs, from a focused shoot for web essentials to full-scale brand media production and management
Delivered in collaboration with trusted media partners to ensure seamless alignment with your brand and online presence
the commercial blueprint process
Timelines vary by project and will be discussed thoroughly during your Discovery Consultation, but on average, the design phase for a commercial project takes 6–9 months from the Discovery Consultation. Construction often extends the overall timeline to 12–18+ months, depending on scope and permitting.
Timelines may extend further depending on:
The length of permit approvals (which can take 4–6 months on their own)
The involvement of architects, engineers, or specialized consultants
The scale and complexity of the design package
The pace of decision-making across multiple stakeholders
we always prioritize thoughtful collaboration while keeping the process moving forward. Every effort will be made to stay within the estimated timeframe, but please know that delays may occur due to factors outside my control, such as:
Extended client decision-making
Coordination with third-party consultants or trades
Permit delays or resubmission needs
Unexpected scope changes
Good design takes time.
At Berube Blueprint, every project is paced with care, collaboration, and clarity, never rushed. It’s not just a process, it’s a blueprint built to last.
the brand/digital blueprint process
Timelines for branding and digital projects are flexible and depend on the total scope, the packages selected, and where your business is currently at in its brand or online presence. These projects are typically faster-moving than design and build work, with the average turnaround for deliverables falling within 4+ weeks. Exact timelines will be confirmed during your Discovery Consultation.
Timelines may extend further depending on:
The involvement of consultants
The scale and complexity of the design package
The pace of decision-making across multiple stakeholders
we always prioritize thoughtful collaboration while keeping the process moving forward. Every effort will be made to stay within the estimated timeframe, but please know that delays may occur due to factors outside my control, such as:
Extended client decision-making
Coordination with third-party consultants
Unexpected scope changes